Find A Loan

Find a Loan came to me ready to step away from a brand that simply wasn’t pulling its weight. Their existing logo, generated using AI, lacked originality and was already being used elsewhere, making it difficult to build any real recognition or trust. On top of that, the colour palette felt limiting and inconsistent across different platforms, which made showing up cohesively a challenge.

The goal of the rebrand was to create something far more distinctive and ownable — a brand that feels confident, modern, and built to last. It needed to strike a balance: polished enough to resonate with high-income and urban clients, while still feeling approachable and relatable for everyday borrowers and FIFO workers.

The result is a refined and versatile identity that works seamlessly across digital, print, and marketing touchpoints. A brand that not only looks the part, but gives Find a Loan the credibility and consistency they need to grow with confidence.